A Successful Career in Television and Radio Broadcasting
by Joe Cooper
Career School Directory Columnist
June 06, 2007
Working in television and radio broadcasting is the dream of millions of people, making the industry very competitive. One industry veteran talks about the education and strategy that helped make her successful.
After earning a bachelor's degree in radio and television (with an emphasis in educational and instructional media), and paying her dues at television studios in New York, production manager Cori Weiss landed a job at one of the city's largest experiential marketing agencies. She talks about her education, her career, and why she loves working in media and broadcasting.
CSD: What was your first job in the industry after college?
I spent my last six months of college interning at The Rosie O'Donnell Show. It was a great internship that brought me to a great city--an invaluable experience. I also worked as an operations coordinator with the Food Network, where I became a production manager and spent six years with the company.
Did you know? Nearly 75% of all television and radio broadcasting jobs are found within the largest 15% of established networks, having 50 or more employees.
CSD: Describe your current job.
Currently I am the production m anager of Broadcast Design at Jack Morton/PDG. I work with a team of designers in order to help execute their design ideas in a way that is both fiscally and logically responsible to our internal needs, as well as the needs of our client.
CSD: What do you like best about working in media and television?
Most everyone has an opinion, positive or negative, about media and television. I enjoy being involved in something that most people have firsthand knowledge of, and hearing about the impact media has in our culture and as part of their lives personally.
Did you know? The Nielsen Company reports that 99% of Americans have at least one TV in their homes, and the average American watches four hours of TV per day.
CSD: What are some of your career aspirations?
At some point I'd like to move back more towards the ideas of media literacy and either teach, research, or write more about media in general and its effects on our society.
CSD: What advice would you give to someone who is interested in working in the media industry?
My best advice is to apply for internships and really use the people around you as resources for how to navigate through the system in order to get to where you want to be. There are so many people who want to work in this industry that I find it's the ones who are willing to put in the time and show honest effort and interest that become successful.
Source
Learn more about Multimedia Design and Production programs.
About the Author
Joe Cooper is a freelance education and technology writer and edits medical literature. He holds a bachelor's in American Literature from UCLA.
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