Computer Animation: Advertising and the Art of Seduction
by Kelly Richardson
kelly.richardson@careerschooldirectory.com
Career School Columnist
Traditional, static advertising techniques might have been the go-to method for direct mail campaigns of lore, but the new millennium calls for something a bit more spectacular. Meet the versatility of computer animation, and watch as it launches a new era of advertising art.
As businesses and organizations search for new and exciting ways to market products and services, the age of computer animation is upon us. Computer animation is the process of creating 3D imaging and then rendering them to produce moveable images. These images can be inserted into variety of advertising pieces, from television commercials to Web sites, and their effect has been nothing short of phenomenal. Advertising art takes on a whole new dimension, from commercial "shorts" to full blown movie messaging.
Advertising Art Gone Technical: The Jargon
What to a bit about the technical tools that allow computer animators to do the amazing things they do? Here are some of the basics, which you'll need to master to succeed in the field.
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Bit Depth. Bit depth is the amount of information that can be stored in colored pixels. The higher the bit depth, the wider range of colors that can be included in the computer animation sequence.
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Modeling. Modeling refers to the transformation of 2D designs into the 3D imaging. Modeling requires the process of meshing several layers of designs into a moveable image that can follow a series of programmable commands.
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Transitions. A transition is the process of moving smoothly from one image to another, completing the computer animation sequence. Transitions make use of fading techniques that give images the appearance of movement.
Exploring Computer Animation: Career Profile
The field of computer animation is growing exponentially, and the U.S. Bureau of Labor Statistics reinforces the importance of this critical field of advertising.
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Industry Training. Most entry level computer animation positions require a bachelor's degree from an accredited technical school or university.
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Employment Outlook. Employment of computer animation artists is expected to grow about as fast as average for all occupations through the year 2014.
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Earning Potential. Median annual earnings of salaried multi-media artists and computer animators were $50,360 in May 2004.
There has never been a better time to hop on the bandwagon.
Become a computer animation professional, and stake your claim in this multi-billion dollar industry.
Source
About the Author
Kelly Richardson has the inside track on all of the hottest career paths and resources. His articles appear career journals, periodicals, and e-zines.
Posted on December 1, 2006 at 11:14 AM
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