Marketing managers combine the economics of business with marketing savvy to direct the development of new products. Online courses in advertising, product development, and consumer behavior are common in MBA degree programs and can help prepare you for a career in this exciting field. Median salaries for marketing managers were $98,720 in 2004, according to the Bureau of Labor Statistics. While wages vary depending on your employer, there's no doubt that a career as a marketing manager has the potential to be lucrative.