Combining business smarts with a nose for trends, fashion marketers are responsible for convincing customers to buy designers' creations. Whether they work as fashion buyers for retailers, visual merchandisers in charge of creating attractive displays, or boutique owners, fashion marketers keep abreast of styles, trends and economic conditions to help ensure that clothing and shoes sell. Getting into this competitive field is not easy, however. An associate's or bachelor's degree in fashion marketing can help make you more attractive to employers.